Chinese automotive electronics manufacturer Heilongjiang Tianyouwei Electronics has confirmed plans to establish a wholly owned subsidiary in Morocco with an investment of €65 million.
The company’s board unanimously approved the decision on Wednesday, marking a major step in Tianyouwei’s strategy to expand its international footprint. The new unit, tentatively named Tianyouwei Electronics Morocco, will be incorporated as a limited liability company with an initial capital of €12 million. The investment package will cover land acquisition and the construction of industrial facilities, according to documents cited in local reports.
Tianyouwei specializes in research, development, design, production, and sales of advanced automotive instruments and smart cockpit systems. Its product line includes electronic dashboards, LCD panels, dual-screen displays, infotainment systems, wireless charging devices, and other automotive electronic components.
The Moroccan subsidiary is expected to serve as one of Tianyouwei’s major international production bases. The company said the location was chosen to strengthen ties with carmakers already operating in Morocco, boost cross-border cooperation, and enhance access to the European market. It described the move as a way to “optimize global industrial planning, stabilize international delivery capabilities, and better meet the expectations of international customers,” while also preparing for future market demands.
In its semi-annual results for the first half of 2025, Tianyouwei reported revenues of RMB 2.029 billion ($282 million), a year-on-year dip of 0.49%. Despite this decline, the company said it has been diversifying its customer base and refining its product mix, maintaining close partnerships with automakers including Hyundai Motor Group, BYD, Changan Automobile, Chery, FAW Bestune, and Geely Group.
The firm noted that the Moroccan investment would be financed through internal resources or raised capital and emphasized that it would not adversely affect the financial situation of the company or harm shareholders’ rights. At the same time, it acknowledged potential risks tied to macroeconomic shifts, market volatility, regulatory policies, operational challenges, and foreign legal frameworks. Tianyouwei said it is working to adapt to Morocco’s business environment to mitigate such risks and ensure smooth operations.
The initiative is part of the company’s wider globalization strategy. Tianyouwei has already established overseas units in Mexico and South Korea to better serve international clients. Its Mexican plant, which began production in June, is focused on the North American market.
The Moroccan project underscores the country’s growing appeal for Chinese automotive investments. While earlier ventures concentrated heavily on the tire industry, more recent initiatives are targeting diverse areas of the automotive supply chain. In late July, Chinese firm Bethel Automotive Safety Systems announced a $75 million investment to set up a wholly owned subsidiary in Morocco, reflecting a broadening scope of Chinese interest in the sector.
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