The 21st Shanghai International Automobile Industry Exhibition (Auto Shanghai 2025) has emerged as a key platform for global automotive suppliers to forge new partnerships and deepen their presence in the Chinese market
A prominent example is a strategic memorandum of understanding (MoU) signed between German technology leader Bosch and Chinese AI chipmaker Horizon Robotics. Under the agreement, Bosch will integrate Horizon’s chips into its next-generation multipurpose cameras and enhance its driver-assistance systems.
Christoph Hartung, President of Bosch Cross-Domain Computing Solutions, emphasised the significance of the partnership: “We look forward to collaborating with outstanding partners like Horizon Robotics to jointly advance the global development of intelligent driving technologies.”
Running from April 23 to May 2, Auto Shanghai 2025 has drawn nearly 1,000 companies from 26 countries and regions, reinforcing its role as a vital hub for automotive innovation and cooperation.
Global companies are keen to invest in China, recognizing its central role in the future of mobility. “If you stop investing here, you get left behind,” said Holger Klein, CEO of German auto parts supplier ZF Group. With China contributing 20% of its global revenue, ZF has established five R&D centres in the country, including a major facility in Guangzhou.
Klein noted that half of all new cars sold in China are new energy vehicles (NEVs) or smart cars equipped with Level 2 or higher automation features, highlighting the tech-savvy nature of Chinese consumers.
Other international firms are also actively seeking collaboration. Toyota Boshoku is in talks with local NEV manufacturers for smart cabin systems. ZEISS Microoptics is pursuing industrial partnerships to adapt its holographic display technology for automotive use in China.
Japan’s Sony is making its debut at Auto Shanghai, targeting the country’s booming in-car entertainment sector. The company is repurposing its renowned audio technology to deliver a theatre-like sound experience in electric vehicles. “We want to co-create with Chinese partners, not just sell to them,” said Weng Guoxiong, head of Sony China’s automotive division.
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