Maserati, the renowned Italian sports car brand, is bringing production of its legendary GranTurismo and GranCabrio models back to its hometown of Modena. By year’s end, Maserati will manufacture these iconic vehicles at its esteemed Motor Valley facility, further solidifying its legacy in Italian automotive excellence.
The transition aligns with Fiat’s plan to manufacture the 500 Hybrid in Turin, a move expected to yield a higher production volume of 100,000 units annually.
Maserati’s flagship Modena facility produces the MC20 Halo, the MC20 Cielo, and the GT2 Stradale. The GT2 Stradale, a road-legal adaptation of the GT2, is the most powerful Maserati powered by an internal combustion engine, delivering an impressive 631 horsepower.
The GranTurismo and GranCabrio share a nearly identical design, with the GranCabrio serving as the convertible counterpart to the GranTurismo. Both models are powered by Maserati’s Nettuno V6 engine, with various trims featuring unique tuning configurations. Additionally, an all-electric Folgore variant is available for both, delivering enhanced horsepower and quicker acceleration compared to its internal combustion counterparts.
According to Quattroruote, the majority of employees currently working on Maserati’s production line at Mirafiori will transition to assembling the Fiat 500 Hybrid. Meanwhile, some workers will be reassigned to other ongoing operations within the facility, including the manufacturing of the eDCT gearbox.
The bodywork and painting for the GranTurismo and GranCabrio will continue to be handled at the Turin factory, located approximately 300 km (186 miles) from Modena.
Maserati faced a sharp decline in sales, plummeting from 26,600 units in 2023 to only 11,300 in 2024. The downturn has led to the cancellation of several planned projects that were intended to enhance the brand’s appeal and expand its lineup.
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