Ram is making its comeback to racing. The pickup brand officially declared Sunday that it will re-enter the NASCAR Craftsman Truck Series after a decade since its departure. The confirmation follows earlier reports in February speculating on its return to the series.
Ram revealed its plans just before Sunday’s Cup Series race in Michigan, but the announcement lacked details on teams or drivers for the upcoming season.
The Stellantis-owned brand sees the comeback as an initial move toward establishing a stock car program in the premier Cup Series.
Ram CEO Tim Kuniskis emphasized that the brand’s return to the truck series is entirely separate from Dodge, even though many still refer to it as Dodge Ram.
Ram has introduced a 1500 concept race truck, offering a glimpse of what could hit the track at Daytona early next year in the Craftsman Truck Series. The concept is part of Ram’s strategy to roll out 25 new products over 18 months, incorporating design elements from the sportier trims of the 1500—namely the Warlock, Rebel, and RHO.
Despite the necessity for aerodynamic optimization, Ram’s designers successfully maintained the 1500’s recognizable front-end styling. The concept features a striking two-tone black-and-red livery adorned with Mopar Direct Connection and ‘Symbol of Protest’ branding.
Ram is spotlighting its NASCAR comeback and the revival of the Hemi through the dynamic ‘Ram-Demption’ campaign, showcasing the 2026 Hemi truck, explosions, and a formidable monster truck.
After exiting NASCAR in 2012, Ram will compete in the third-tier Truck Series alongside Ford, Chevrolet, and Toyota. This signifies the first time since 2007 that a new manufacturer has joined NASCAR at the national level.
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