Tesla experienced a sharp decline in sales across Europe last month, despite the ongoing rise in the electric vehicle market, according to data published on Tuesday.
Tesla’s performance in the European market continues to decline, even as overall electric vehicle sales rise and the new Model Y becomes available.
As per the latest data from the European Automobile Manufacturers Association (ACEA) for April 2025, Tesla recorded total sales of 7,261 units across the EU, EFTA, and UK—marking a 49% decrease compared to the same period last year.
Tesla has been grappling with protests and boycotts due to Musk’s political involvement. At the same time, the company faces challenges like an aging vehicle lineup and growing competition from electric vehicle manufacturers, particularly from China.
Tesla’s vehicle registrations in the EU dropped by almost 53% in April compared to 2024, marking the fourth straight month of year-over-year sales declines in Europe.
The brand’s global deliveries for the first quarter totaled 336,681 in April, falling short of the Bloomberg consensus estimate of 390,342. This represented the company’s weakest quarterly delivery performance in nearly three years. In contrast, battery-electric vehicle sales across the market have seen strong growth, rising by 26.4% during the period and surging 34.1% in April alone.
Tesla has introduced record-high discounts and purchase incentives across multiple regions, including Europe. However, despite these efforts, the company continues to face a widespread decline in sales, highlighting an ongoing struggle with demand.
Although Tesla’s stock has regained some value in recent trading, it remains down approximately 16% since the beginning of the year.
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